Tavi Gevinson is the 14 year-old creator of the hit fashion blog Style Rookie, and contributor to Pop magazine's blog: tavi.thepop.com. She has contributed to Harper's Bazaar, Love, Pop, and Spur as writer, photographer and stylist, and was featured on the cover of Pop this past fall. At ideaCity2010, Tavi talks about her thoughts on Sassy Magazine, labels, fashion and feminism.

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