Joe Pine

  • Consultant and author

Joe Pine's Presentations

TED2004 February 2004

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What do consumers really want?: Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.

What do consumers really want?: Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.

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Poptech 2002 October 2002

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