• Adam Sadowsky
• President, Synn Labs

• Speaking at TEDxUSC 2010
• April 2010
• Los Angeles

Engineering a viral music video: The band "OK Go" dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became a YouTube sensation.