- Adam Sadowsky
- President, Synn Labs
- Speaking at TEDxUSC 2010
- April 2010
- Los Angeles
Engineering a viral music video: The band "OK Go" dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became a YouTube sensation.
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