Don Norman at TED2003

  • Don Norman
  • Cognitive scientist and design critic
  • Speaking at TED2003
  • February 2003
  • Monterey, CA

The three ways that good design makes you happy: In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.