Seth Godin at TED2003

  • Seth Godin
  • Entrepreneur, author, and public speaker
  • Speaking at TED2003
  • February 2003
  • Monterey, CA

Sliced bread and other marketing delights: In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.