Sendhil Mullainathan

  • Behavioral economist

Sendhil Mullainathan's Presentations

TEDIndia November 2009

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Solving social problems with a nudge: MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems -- those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea,... More

Solving social problems with a nudge: MacArthur winner Sendhil Mullainathan uses the lens of behavioral economics to study a tricky set of social problems -- those we know how to solve, but don't. We know how to reduce child deaths due to diarrhea, how to prevent diabetes-related blindness and how to implement solar-cell technology ... yet somehow, we don't or can't. Why?

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