Gustav Praekelt

  • Co-founder & Managing Director, Praekelt Foundation

As a digital entrepreneur, obsessive technologist and managing director of Praekelt Consulting, Gustav Praekelt believes that mobile phones will transform Africa. He developed the Praekelt Foundation in 2006, which provides open source mobile... More

As a digital entrepreneur, obsessive technologist and managing director of Praekelt Consulting, Gustav Praekelt believes that mobile phones will transform Africa. He developed the Praekelt Foundation in 2006, which provides open source mobile technology to drive access to vital information and services. The Foundation’s two flagship products, SocialTxt and TxtAlert, elevate Please Call Me (PCM) messages from merely a popular way to communicate into social marketing services that deliver measurable results. Gustav is a faculty member of the Pop!Tech Social Innovation Fellowship Program 2008, and has worked with the Pop!Tech Accelerator program to enable Project Masiluleke, a PCM messaging campaign that heightens public awareness of HIV/AIDS information, counseling and treatment. To Gustav, the benefits of PCM messages are easily identified: “You can measure exactly how many people saw the messages, how many people called and how many people used the service."

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Gustav Praekelt's Presentations

PopTech 2010 October 2010

PopTech 2008 October 2008

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