David Kelley

  • Founder, IDEO

David Kelley's Presentations

TED2002 February 2002

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The future of design is human-centered: IDEO's David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.

The future of design is human-centered: IDEO's David Kelley says that product design has become much less about the hardware and more about the user experience. He shows video of this new, broader approach, including footage from the Prada store in New York.

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