Alan Siegel

  • Founder & Chairman, Siegel+Gale

A branding expert and one of the leading authorities on business communication, Alan Siegel wants to put plain English into legal documents for government and business.

A branding expert and one of the leading authorities on business communication, Alan Siegel wants to put plain English into legal documents for government and business.

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Alan Siegel's Presentations

TED2010 February 2010

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Let's simplify legal jargon: Tax forms, credit agreements, healthcare legislation: They're crammed with gobbledygook, says Alan Siegel, and incomprehensibly long. He calls for a simple, sensible redesign -- and plain English -- to make legal paperwork intelligible to the rest of us.

Let's simplify legal jargon: Tax forms, credit agreements, healthcare legislation: They're crammed with gobbledygook, says Alan Siegel, and incomprehensibly long. He calls for a simple, sensible redesign -- and plain English -- to make legal paperwork intelligible to the rest of us.

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