- Daniel Kahneman
- Behavioral economics founder & Professor, Princeton
- Speaking at TED2010
- February 2010
- Long Beach, CA
The riddle of experience vs. memory: Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. This new insight has profound implications for economics, public policy -- and our own self-awareness.