Ji Lee at Gel 2006

  • Ji Lee
  • Founder, The Bubble Project
  • Speaking at Gel 2006
  • May 2006
  • New York City

The Bubble Project: A few years ago in New York City, cartoon "thought bubbles" began appearing on print advertisements in the subway. Interested passersby wrote in text, beginning a dialogue about the ad, its message, the city, American culture, and with each other.

Ji Lee's low-tech, decentralized Bubble Project needed no instructions, no moving parts, no planning, and almost no investment - and yet it yielded a rich set of commentary from and about the people of New York (and now other cities, as the project has since spread to several other cities). A brilliant example of good experience in the city.