Bobby C. Martin, Jr. at Gel 2008

  • Speaking at Gel 2008
  • April 2008
  • New York City

New York City's famous Abyssinian Baptist Church is central to this design case study by Bobby Martin. In it, he tells how the rebranding effort he led for the church (he's also worked at Ogilvy + Mather) expanded to involve the surrounding community in Harlem. An example of how design can lead to change.