Jamy Ian Swiss at Gel 2009

  • Speaking at Gel 2009
  • April 2009
  • New York City

There is one key ingredient in all good magic tricks, and Jamy Ian Swiss reveals it before taking the audience through a magic trick as shown from the magician's perspective. This is one of the most thought-provoking and talked-about presentations from Gel 2009 and should be required viewing for anyone in the business of creating good experiences. (Hint: the key ingredient is also the essence of good listening.)