- Dan Ariely
- Author, "Predictably Irrational" and "The Upside of Irrationality"
- Speaking at EG08
- December 2008
- Monterey, CA
Dan Ariely asks, Are we in control of our own decisions? : Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.