- Seth Godin
- Entrepreneur, author, and public speaker
- Speaking at TED2009
- February 2009
- Long Beach, CA
Seth Godin on the tribes we lead: Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.