Dan Ariely at PopTech 2010

  • Dan Ariely
  • Author, "Predictably Irrational" and "The Upside of Irrationality"

Adaptive Responses: Adaptation is the basic idea that we get used to stuff and interpret signals. Behavioral economist Dan Ariely explores how these types of signals relate to pain and social adaptation. How does our previous exposure to pain alter how we experience it now? How is it that we all appreciate the pinnacle of beauty in the same way, but we’re drawn to partners with a level of attractiveness similar to our own?