Christien Meindertsma at TEDxAmsterdam 2009

PIG 05049: Christien Meindertsma's fascinating talk at TEDxAmsterdam is based on her book documenting an astounding array of products with different parts of an anonymous pig called PIG 05049.

Meindertsma reveals the lines between raw materials and producers, products and consumers that have become so invisible in an increasingly globalized world. The findings of her research came as a complete surprise to almost everyone in the audience.