David L. Rose at Lift09

  • Speaking at Lift09
  • February 2009
  • Geneva

Enchanted Objects - How fiction foreshadows innovation: David Rose, who is a serial entrepreneur and a lecturer at MIT, shows how human beings have persistent needs and wishes that they carry through time. For each of these needs, he presents various prototypes and products to demonstrate how design can lead to "enchanted objects" by fulfilling them.