Fabio Sergio at Lift09

  • Speaking at Lift09
  • February 2009
  • Geneva

Design Thinking: Fabio Sergio, Design and User experience strategist and creative director at frog design, focuses his presentation on Design Thinking and its role in creating habitable and desirable futures. He shows various examples to explain how people-centred design goes beyond usage or consumption and should be about culture and seeing people how people react to things within their own culture.