- Dan Ariely
- Author, "Predictably Irrational" and "The Upside of Irrationality"
- Speaking at PopTech 2009
- October 2009
- Camden, Maine
Irrational Economics: MIT professor Dan Ariely believes that the starting point for making better decisions, particularly with financial matters, requires understanding the impulse to act irrationally. At PopTech 2009, Ariely discussed an excerpt from his new book, The Upside of Irrationality, about the role of emotions in the workplace.