• September 27-29, 2006
  • Amsterdam

PICNIC'06 was Amsterdam's first ever annual event for people interested and involved in cross media content and technology in Europe, North America and Asia.

The event included a conference and specialty workshops, organised by industry associations, cultural groups and companies, parties as well as the PICNIC at Night public program for Amsterdam residents.

Under the theme "celebrating creative genius", PICNIC'06 provided delegates with the opportunity to discuss major trends, see innovative content, formats and channels, and develop new opportunities.

PICNIC'06 focused on showcasing content delivered to consumers via TV, the Internet, mobile phones, gaming, virtual reality and music. The conference sessions also explored online and mobile games, interactive TV show formats, multi-format brands, and consumer-generated content, amongst other topics.

See also Bruno Giussani's notes.


Julian Bleecker

Professor of Interactive Media , The Near Future Laboratory

Marc Canter

Founder & CEO, Broadband Mechanics

Andrew Day

CEO, World Directories

John de Mol

Co-founder, Endemol

Reinier Evers

Founder, Trendwatching.com

Simon Guild

President, MTV Networks Europe

Joseph Jaffe

Founder, Jaffe, LLC

Michael B. Johnson

Lead, Moving Pictures Group, Pixar Animation Studios

Matt Jones

Interaction, concept designer & design strategist

Loic Le Meur

Founder & CEO, Seesmic

Matt Locke

Commissioning Editor, Channel 4 Education

Craig Newmark

Founder, Craigslist

Philip Rosedale

Founder, Second Life

Linda Stone

Former VP, Microsoft

John Thackara

Director, Doors of Perception

Lorraine Twohill

European Marketing Director, Google

John Underkoffler

Interface designer, Oblong Industries

Dave Winer

Software developer

PICNIC '06 is part of the PICNIC series of events.